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You know you have a great product or service that satisfies a need in the marketplace. Now what? Well why not tell us about it? Then once you know how great your products and services are, and once we know how great your products or services are, then we'll make sure everyone else knows how great your products or services are as well.
The Basin Radio Network is a lot more than just radio. Sure we have four radio stations that constitute our bread and butter, but we offer other options as well for you to tell potential customers about you.
Radio: The Power of Sound
Have you ever wondered why it is when you’re driving and you’re looking for an address, you turn down the radio?
You can close your eyes, but you can’t close your ears. You hear and retain information even when you’re not listening. How else could you recite the words to a song you never intended to learn, but you probably can’t remember the color of the vehicle three houses down from yours – even though you drive past it several times a day?
The primary gift of humanity is our ability to attach meaning to sounds. Did you know the written word has no meaning until the brain has translated it into the spoken word? This explains why, even when you’re reading silently to yourself, your brain translates those symbols into the sounds they represent. You still hear the words you read in your head.
Radio utilizes the power of the spoken word to maximize your advertising’s effectiveness. The Basin Radio Network operates four radio stations to offer you the best opportunity to reach your potential customers.
Through persuasive writing, delivery, and frequency you can use the power of radio – and sound – to your advantage to increase market share.
Internet: The Fastest Growing Medium  
Nearly 80 percent of households have access to the Internet, and Basin Radio Network is using these statistics to benefit your business.
Your customers visit our website to receive timely and detailed information on the latest news, sports, contests, promotions, weather and classifieds.
Make sure these visitors notice your business. It’s simple. Just pick the size of your banner ad, choose which pages on our site to display your banner ad, and we’ll do the rest. We’ll design a banner ad to your specifications and even link it to your own website.
Trade Shows: Direct Marketing
Twice a year, the Basin Radio Network hosts two trade shows inside the Cam-plex Central Pavilion. These trade shows occur in May and October.
Trade shows are a great way to market your business. Direct exposure allows your customers to interact with you and your products.
Barter: Trading Products for Advertising
The Basin Radio Network offers businesses the chance to advertise their products and services through trade. This is primarily done through a show called Steve’s Store which airs each Friday morning from 9:00 a.m. to 10:00 a.m. on KIML News/Talk 1270-AM.
During Steve’s Store, we sell your products and services to our listeners at a minimum of 40 percent off. Once our listeners pay us for those items, you will receive the full retail value in credit that can be used to advertise your business.
This is a great way to supplement your current advertising or as a way to get your campaign off the ground.
For more information on any of these programs, contact the Basin Radio Network at (307) 686-2242 or call your sales rep.
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