Our sales team here at Basin Radio are some of the most experienced, well-trained marketing sales professionals in the state. When you meet with a Basin Radio Account Executive, here is what you can expect:
Your first meeting is a needs-analysis meeting. This meeting is to determine whether or not Basin Radio listeners and fans make sense for you based on your target demographic, marketing goals and objectives. The goal is for the Account Executive to have a thorough understanding of your business, its unique position in the market place, and what you’d hope to achieve as well as your expectations of a marketing campaign.
Basin’s Radio Small Business Solutions
At your second meeting, the Account Executive will share with you a customized, research-based proposal that will help achieve the goals you outlined during the needs-
analysis meeting. There are many different elements that can be used for marketing your business effectively to Basin Radio loyal listeners and fans with a variety of internet, web, video and radio products. Your Account Executive will explain the reasons for the marketing strategy they are recommending whether it’s a strategic placement of radio commercials, video elements on the web; and how it all together to will highlight your business’s unique strengths, break through the clutter, and help you get new customers (or as some like to say, “help you capture market share”).
Basin’s Radio Consultancy
Your Basin Radio Account Executive will also work with you in developing creative commercial copy that will bring about the results you need. Often times at the second meeting, the proposal stage, the Account Executive will be able to provide a sample radio commercial or a “mock-up” of other commercial content. At minimum the Account Executive will be able to explain a creative strategy that will engage Basin Radio listeners and fans. All commercial content whether it be audio or visual will be submitted for your approval and agreement.
Small Business Advertising Solutions
Hopefully, at this point you have received all the information you need to make a good decision about whether or not Basin Radio makes sense for your business. Then, you too will reap the benefit of Basin Radio consumers buying your product and/or services as hundreds of local businesses do on a monthly basis.
If you would like a Basin Radio Account Executive to contact you about marketing to our loyal listeners, call Jessica Klym, Director of Sales directly at 307-685-5364.