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25 YEARS AGO: U2 POLARIZE THEIR AUDIENCE WITH ‘ZOOROPA’
Written by broebling on July 5, 2018
Between their massive world tours and philanthropic efforts, U2 have often kept their fans waiting many years for new music from them. That’s why it seemed so unusual for them to release Zooropa on July 5, 1993, a little more than a year and a half after delivering Achtung, Baby in November 1991.
Even more startling was the music. After the anthemic post-punk of their ’80s work and the moody introspection of its brilliant predecessor, Zooropa seemed to serve as a counter to the grunge of the day with electronic dance grooves, understated vocals and samples.
“I think we were still surfing on the wave of creative energy from Achtung Baby and the Zoo TV tour when we were making Zooropa.” the Edge said. “It was the same burst of inspiration. When we were working on Achtung Baby, we were looking to discover new sonic terrain – and on this record that was already established, so we were more confident of what we were doing.”
The idea for Zooropa came about during the Zoo TV tour, which saw them embrace irony, satire and self-deprecation (concepts not usually associated with U2) while taking aim at the sensory bombardment of the media. To sell the concept, Bono created characters like “The Fly” and, most famously, “Macphisto.” It inspired the band to the point where they wanted to explore them in their new songs, in addition to onstage.
During a break from the tour, they set up shop in Dublin with co-producers Brian Eno and Flood and composed the material in an untraditional manner. As they jammed in the studio, Eno pointed to a whiteboard that had chord changes and words like “hold,” “change,” “stop” and “change back,” with the band following his instructions, and they worked from there.
They had originally planned to release it as an EP to promote their European dates, but soon decided to flesh it out to a full-length. However, that leg started before Zooropa was completed so, on days off, they flew back to Dublin until the project was finished.
Listen to U2 Perform ‘Numb’
The new direction they were taking was on display before Zooropa was released when the first single, “Numb,” arrived in June. One of the few U2 tracks that feature the Edge – who also received a production credit – on lead vocals, “Numb” is a hypnotic drone in which the Edge recites a litany of things not to do. “I feel numb / Too much is not enough,” Bono sings in a falsetto on the chorus, a vocal technique also employed on the follow-up, “Lemon.” It’s a “Subterranean Homesick Blues” for the early ’90s.
Gone were the political messages of hits like “Sunday Bloody Sunday” and “Pride (In the Name of Love).” In their place were songs about obsession with celebrities (“Babyface”), advertising (“Zooropa”) and addiction (“Daddy’s Gonna Pay for Your Crashed Car”).
Although it topped the charts worldwide, Zooropa only sold two million copies in the U.S., fewer than any U2 LP since 1981’s October. To an audience weaned on Bono’s vocal histrionics, the slash-and-burn attack of the Adam Clayton-Larry Mullen, Jr. rhythm section and the Edge’s delayed riffs, the album felt like the work of an entirely different band. Achtung, Baby may have brought in ideas commonly found in industrial music, but its songs were still undeniably U2 underneath.
Listen to U2 and Johnny Cash Perform ‘The Wanderer’
Its excellent ballads, “Stay (Faraway, So Close!)” and “The First Time,” had the strongest connections to U2’s previous work. But so did the closer, “The Wanderer.” As they did the Rattle and Hum standout “When Loves Comes to Town,” U2 brought out another American music legend, Johnny Cash. The decision was a head-scratcher at the time, given how the country legend had fallen out of favor with the public. But within a year, Cash would release American Recordings and begin a career renaissance and re-evaluation of his catalog that would last until his death in 2003.
Many were turned off, especially when the succeeding Pop continued along those themes with diminishing returns. Still, it’s hard to see what the fuss was about, now that such sounds are commonplace in indie rock. All That You Can’t Leave Behind found a way to successfully combine the ’80s U2 with the ’90s U2: Notice how the grooves of “Lemon” worked their way into “Elevation.”
Today, the transition they made with Zooropa now doesn’t seem as jarring. In that respect, Cash’s cameo on “The Wanderer” is a microcosm for the entire album.